STANDARD is a hand-crafted, all-caps display typeface inspired by the bold vernacular lettering of 1960s Americana — from weathered gas station signage and roadside typography to vintage screen-printed posters and the expressive optimism of hand-made print. Influenced by the graphic spirit of artists such as Edward Ruscha and Sister Corita Kent, STANDARD celebrates the beauty of bold, imperfect lettering made by human hands.
Built from chunky forms and subtle irregularities, STANDARD embraces the character of old printed signage, worn ink and analogue printing processes. Every letter has been intentionally crafted with slight inconsistencies in weight, rhythm and shape, giving the typeface a raw, honest quality that feels far removed from digital perfection.
With its all-caps structure, STANDARD is designed for bold headlines, striking posters and expressive graphic work. It's a display font made to be used with confidence—experiment with spacing, scale and composition to create work that feels tactile, nostalgic and unmistakably handmade. This isn't a font designed for perfection; it's designed to bring warmth, personality and the spirit of analogue print into contemporary design.
Perfect For
Branding & logos
Posters & print-based graphics
Album artwork & band merchandise
Editorial layouts & creative direction
Packaging & independent brands
Apparel graphics
Vintage-inspired creative projects
What's Included
OTF font file
Uppercase A–Z
Numbers 0–9
Very basic punctuation only
Your purchase includes a Standard Desktop Font License for one user (one seat). This covers use in print (posters, packaging, branding), digital graphics (web, social media, apps), logos, and both personal and client projects.
If more than one person will be using the font, or if it needs to be installed on multiple devices, please add the Extended / Multi-User License to your order ($50 USD add-on).
This add-on includes the same usage rights, simply scaled for team use.
If you're unsure which license you need, feel free to reach out—I'm always happy to help.
STANDARD is a hand-crafted, all-caps display typeface inspired by the bold vernacular lettering of 1960s Americana — from weathered gas station signage and roadside typography to vintage screen-printed posters and the expressive optimism of hand-made print. Influenced by the graphic spirit of artists such as Edward Ruscha and Sister Corita Kent, STANDARD celebrates the beauty of bold, imperfect lettering made by human hands.
Built from chunky forms and subtle irregularities, STANDARD embraces the character of old printed signage, worn ink and analogue printing processes. Every letter has been intentionally crafted with slight inconsistencies in weight, rhythm and shape, giving the typeface a raw, honest quality that feels far removed from digital perfection.
With its all-caps structure, STANDARD is designed for bold headlines, striking posters and expressive graphic work. It's a display font made to be used with confidence—experiment with spacing, scale and composition to create work that feels tactile, nostalgic and unmistakably handmade. This isn't a font designed for perfection; it's designed to bring warmth, personality and the spirit of analogue print into contemporary design.
Perfect For
Branding & logos
Posters & print-based graphics
Album artwork & band merchandise
Editorial layouts & creative direction
Packaging & independent brands
Apparel graphics
Vintage-inspired creative projects
What's Included
OTF font file
Uppercase A–Z
Numbers 0–9
Very basic punctuation only
Your purchase includes a Standard Desktop Font License for one user (one seat). This covers use in print (posters, packaging, branding), digital graphics (web, social media, apps), logos, and both personal and client projects.
If more than one person will be using the font, or if it needs to be installed on multiple devices, please add the Extended / Multi-User License to your order ($50 USD add-on).
This add-on includes the same usage rights, simply scaled for team use.
If you're unsure which license you need, feel free to reach out—I'm always happy to help.
