STANDARD is a hand-crafted, all-caps display typeface inspired by the bold vernacular lettering of 1960s Americana — from weathered gas station signage and roadside typography to vintage screen-printed posters and the expressive optimism of hand-made print. Influenced by the graphic spirit of artists such as Edward Ruscha and Sister Corita Kent, STANDARD celebrates the beauty of bold, imperfect lettering made by human hands.
Built from chunky forms and subtle irregularities, STANDARD embraces the character of old printed signage, worn ink and analogue printing processes. Every letter has been intentionally crafted with slight inconsistencies in weight, rhythm and shape, giving the typeface a raw, honest quality that feels far removed from digital perfection.
With its all-caps structure, STANDARD is designed for bold headlines, striking posters and expressive graphic work. It's a display font made to be used with confidence—experiment with spacing, scale and composition to create work that feels tactile, nostalgic and unmistakably handmade. This isn't a font designed for perfection; it's designed to bring warmth, personality and the spirit of analogue print into contemporary design.
Perfect For
Branding & logos
Posters & print-based graphics
Album artwork & band merchandise
Editorial layouts & creative direction
Packaging & independent brands
Apparel graphics
Vintage-inspired creative projects
What's Included
Please note: the texture shown in the preview images is not included as part of the font.
LICENSING
Your purchase includes a Standard Font Licence for one user, covering unlimited personal and commercial finished projects.
Use your font for branding, logos, client work, packaging, posters, print, editorial, social media, advertising, music artwork, apparel, merchandise and products for sale.
There is no production or sales limit on finished designs created using the font.
Working in a team? Add the Multi-User Font Licence (+US$50)to cover up to 5 users within the same company, studio or organisation.
For 6+ users, or if you need to embed the actual font as live type on a website, app, software, eBook or other digital platform, please get in touch for licensing.
Font files may not be shared, resold, redistributed or sub-licensed.
Full licence terms are included with your download. If you'd like to review them before purchasing, or you're unsure which licence you need have a look at my FAQ’s or please get in touch — I'm always happy to help.
STANDARD is a hand-crafted, all-caps display typeface inspired by the bold vernacular lettering of 1960s Americana — from weathered gas station signage and roadside typography to vintage screen-printed posters and the expressive optimism of hand-made print. Influenced by the graphic spirit of artists such as Edward Ruscha and Sister Corita Kent, STANDARD celebrates the beauty of bold, imperfect lettering made by human hands.
Built from chunky forms and subtle irregularities, STANDARD embraces the character of old printed signage, worn ink and analogue printing processes. Every letter has been intentionally crafted with slight inconsistencies in weight, rhythm and shape, giving the typeface a raw, honest quality that feels far removed from digital perfection.
With its all-caps structure, STANDARD is designed for bold headlines, striking posters and expressive graphic work. It's a display font made to be used with confidence—experiment with spacing, scale and composition to create work that feels tactile, nostalgic and unmistakably handmade. This isn't a font designed for perfection; it's designed to bring warmth, personality and the spirit of analogue print into contemporary design.
Perfect For
Branding & logos
Posters & print-based graphics
Album artwork & band merchandise
Editorial layouts & creative direction
Packaging & independent brands
Apparel graphics
Vintage-inspired creative projects
What's Included
Please note: the texture shown in the preview images is not included as part of the font.
LICENSING
Your purchase includes a Standard Font Licence for one user, covering unlimited personal and commercial finished projects.
Use your font for branding, logos, client work, packaging, posters, print, editorial, social media, advertising, music artwork, apparel, merchandise and products for sale.
There is no production or sales limit on finished designs created using the font.
Working in a team? Add the Multi-User Font Licence (+US$50)to cover up to 5 users within the same company, studio or organisation.
For 6+ users, or if you need to embed the actual font as live type on a website, app, software, eBook or other digital platform, please get in touch for licensing.
Font files may not be shared, resold, redistributed or sub-licensed.
Full licence terms are included with your download. If you'd like to review them before purchasing, or you're unsure which licence you need have a look at my FAQ’s or please get in touch — I'm always happy to help.
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