Hello. Nice to see you here.

I'm Madeline O'Donoghue, a designer-artist creating handcrafted, analogue-inspired creative resources for designers, artists and brands.

Working from Aotearoa, New Zealand, I create expressive fonts, illustration libraries, textures and graphic assets that celebrate the imperfections of hand-drawn processes. My work draws from traditional printmaking, folk culture, peace, nature, music and the visual language of the past.

Alongside my collection of digital design goods, I create original drawings, paintings and ceramics, and collaborate on selected creative projects.

Best Sellers

The Poet | Hand Drawn Font
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The Poet | Hand Drawn Font
US$19.00

The Poet is a hand-drawn font that channels the spirit of modernist masters. Loose, irregular, and full of personality, it celebrates the quirks of handwriting — uneven letterforms, inky textures, and spontaneous marks that feel lifted straight from an artist’s sketchbook.

Rather than polished perfection, The Poet offers raw expression. Its off-balance shapes and imperfect flow give it a deeply human quality, perfect for projects that embrace individuality and creativity. Whether you’re designing restaurant branding, menus, bar logos, or adding a handcrafted edge to your artwork, The Poet carries the mood of artistic freedom.

Its irregularity also makes it an ideal starting point for custom wordmarks — a font that invites you to experiment, play, and push your designs further

What’s Included:

  • otf. font file only

  • Letters A–Z (primarily lowercase with some alternates/caps)

  • Numbers 0–9

  • Full stop + exclamation mark (no additional punctuation)

Bring the spirit of the studio into your design — The Poet is imperfect, expressive, and made for projects that want to feel truly hand-crafted.

LICENSING

Your purchase includes a Standard Desktop Font License for one user (one seat). This covers use in print (posters, packaging, branding), digital graphics (web, social media, apps), logos, and both personal and client projects.

If more than one person will be using the font, or if it needs to be installed on multiple devices, please add the Extended / Multi-User License to your order ($50 USD add-on).

This add-on includes the same usage rights, simply scaled for team use.

If you’re unsure which license you need, feel free to reach out — I’m always happy to help.

WoodCut Shapes | Analogue Illustrations for Branding
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WoodCut Shapes | Analogue Illustrations for Branding
US$50.00

WOODCUT SHAPES is a collection of over 50 hand-cut illustration shapes designed to help you build your own unique brand assets, illustrations and graphic compositions.

Inspired by analogue printmaking, cut paper collage and handcrafted design, each shape has been drawn by hand with an imperfect, human feel. Mix, rotate, layer, crop and combine the shapes to create hundreds of original logos, borders, patterns, illustrations and decorative graphics.

Perfect for branding, packaging, posters, merchandise, editorial design, social media, invitations and any creative project looking for a handcrafted, analogue aesthetic.

Included is an editable Adobe Illustrator (AI) file along with SVG, PNG, PDF and JPEG formats, making it easy to recolour, resize and customise in Illustrator, Canva and other design software.

Included

  • Over 50 Hand-Cut Illustration Shapes

  • Basic Brand Builder Shapes

  • Unique Illustration Shapes

  • AI / Vector File

  • SVG Files

  • PNG Files (transparent background)

HOW CAN I USE THESE?

You may use the assets in most creative projects, including:

  • Logos, branding, print and digital advertising

  • Social media graphics

  • Physical and digital marketing materials

  • Presentations, websites and editorial content

  • Packaging design

  • Commercial client work

  • Merchandise and product design

This licence covers these uses as long as the artwork is transformed and incorporated into your own designs (i.e. the original files are not redistributed on their own).

Under the Standard Commercial Licence, you may:

  • Sell or distribute up to 5,000 physical or digital end products (such as art prints, apparel, mugs or stationery)

  • Run paid advertising campaigns with a moderate audience reach

  • Share your work across social media and marketing channels

Example: You can use the shapes to create artwork for 2,000 t-shirts and sell them under this licence.

If you expect to exceed 5,000 units, run large-scale advertising campaigns or require broader usage rights, please purchase an Extended Commercial Licence or get in touch to discuss your project.

SeaFlower | Hand Drawn Surf Font
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SeaFlower | Hand Drawn Surf Font
US$17.00

SEAFLOWER is a hand-drawn display font inspired by the quiet movement of sea flowers, drifting kelp forests, and the gentle rhythm of waves beneath the surface. Born as the softer sister to my much-loved BUNGALOW font, it takes everything people loved about its predecessor and softens the edges into flowing, rounded forms that feel calm, playful and organic.

Originally created for a craft beer label, SEAFLOWER grew from a custom piece of lettering into a complete typeface. Every character has been carefully drawn by hand with gentle curves and subtle imperfections, creating letters that feel as though they've been shaped by water rather than carved from wood.

Where BUNGALOW is bold, sun-faded and weathered by the coast, SEAFLOWER drifts a little deeper beneath the surface. Its softer forms echo swaying seaweed, underwater blooms and the slow, effortless movement of the ocean, making it perfect for projects that call for warmth, flow and an easygoing handmade spirit.

Features:

  • A–Z Uppercase only

  • Numbers 0–9

  • Basic punctuation only

  • .OTF font file

Perfect for coastal brands, breweries, cafés, surf brands, boutique packaging, vintage-inspired logos, apparel graphics, posters and creative projects looking for a softer, more organic hand-drawn display font. SEAFLOWER brings relaxed coastal character with a flowing handmade edge.

LICENSING

Your purchase includes a Standard Desktop Font License for one user (one seat). This covers use in print (posters, packaging, branding), digital graphics (web, social media, apps), logos, and both personal and client projects.

If more than one person will be using the font, or if it needs to be installed on multiple devices, please add the Extended / Multi-User License to your order ($50 USD add-on).

This add-on includes the same usage rights, simply scaled for team use.

If you’re unsure which license you need, feel free to reach out — I’m always happy to help.

IN USE

A growing collection of my typefaces, illustrations and artwork finding their way into brands, social, books, packaging, apparel and other projects around the world.

FAQs

I create downloadable goods from down here in Aotearoa New Zealand — including fonts, graphic icon collections, and print-your-own art prints. This setup helps me share my work and ideas with a global audience, without the need for shipping or dropshipping across the world, which can be tricky from New Zealand with delays, and costs.

This way, it means you can print my work however and wherever suits you — whether that’s at home, locally, sustainably, or on your own terms. My prints are designed to scale, from A4 up to A1 size, offering flexibility and freedom for how they exist in your space.

This approach also helps keep things accessible. I want as many people as possible to live with the work in spaces that matter to them.

For more info on file types, printing tips and more, please check the FAQs.


Thanks for being here — and for supporting independent work.

If you don’t spot your question here, just send me an email and I’ll be happy to help.

madeline.a.odonoghue@gmail.com