What I offer.

  • Custom Illustration & Iconography

    Hand-drawn symbols, icon systems and visual elements created with texture, rhythm, and meaning.
    For use in branding, packaging, editorial, or personal projects.
    Loose, analogue, rooted in the natural world.

  • Typeface & Hand Lettering Design

    Expressive type and custom fonts with personality.
    Letterforms inspired by sound, soul, imperfections, hand made signage, and print history.
    For projects with voice and mood.

  • Creative Direction & Visual Identity

    Big-picture thinking and hands-on visual development for campaigns, releases, brands or exhibitions.
    Mood, colour, typography, rhythm — a holistic visual system, built intuitively.
    For those wanting to go deeper than a logo.

  • Branding for Artists, Musicians & Small Projects

    Visual identity built from the ground up — logo, illustration, type, and art direction for personal or creative projects.Flexible, imperfect, artistically driven and never templated.
    For thoughtful makers and those who care about how things feel.

  • Merch Design

    Extending a brand’s voice into the world of wearables — tote bags, tees, caps and textiles.
    Design that moves through real spaces and real people.
    Perfect for artists, music releases, studios, and campaigns wanting something tactile and expressive.

  • Film & Television Development

    Visual support for pre-production — including pitch decks, funding visuals, moodboards, and style guides.
    I work closely with filmmakers to shape story, tone, and worldbuilding through image curation, reference research, layout, and creative direction.
    For short films, features, and series in early development.

Who I work with.

Artists, musicians & creatives

Independent brands

Collaborations

Studios & production teams

Non-profits & purpose-led organisations

*Anyone creating something that means something

Get in touch.

take on a limited number of custom projects each season.
To chat about a collaboration, custom font, or visual identity, please reach out:

madelineodonoghue@gmail.com

You can also explore my shop for digital resources, or follow along at @madelineodonoghue_design.