What I offer.
-
Custom Illustration & Iconography
Hand-drawn symbols, icon systems and visual elements created with texture, rhythm, and meaning.
For use in branding, packaging, editorial, or personal projects.
Loose, analogue, rooted in the natural world. -
Typeface & Hand Lettering Design
Expressive type and custom fonts with personality.
Letterforms inspired by sound, soul, imperfections, hand made signage, and print history.
For projects with voice and mood. -
Creative Direction & Visual Identity
Big-picture thinking and hands-on visual development for campaigns, releases, brands or exhibitions.
Mood, colour, typography, rhythm — a holistic visual system, built intuitively.
For those wanting to go deeper than a logo. -
Branding for Artists, Musicians & Small Projects
Visual identity built from the ground up — logo, illustration, type, and art direction for personal or creative projects.Flexible, imperfect, artistically driven and never templated.
For thoughtful makers and those who care about how things feel. -
Merch Design
Extending a brand’s voice into the world of wearables — tote bags, tees, caps and textiles.
Design that moves through real spaces and real people.
Perfect for artists, music releases, studios, and campaigns wanting something tactile and expressive. -
Film & Television Development
Visual support for pre-production — including pitch decks, funding visuals, moodboards, and style guides.
I work closely with filmmakers to shape story, tone, and worldbuilding through image curation, reference research, layout, and creative direction.
For short films, features, and series in early development.
Who I work with.
Artists, musicians & creatives
Independent brands
Collaborations
Studios & production teams
Non-profits & purpose-led organisations
*Anyone creating something that means something
Get in touch.
take on a limited number of custom projects each season.
To chat about a collaboration, custom font, or visual identity, please reach out:
→ madelineodonoghue@gmail.com
You can also explore my shop for digital resources, or follow along at @madelineodonoghue_design.